It might sound like a particularly virulent case of a disease you don’t want, but a ThunderClap does not require a trip to the clinic. It’s a crowdfunding social media deal that is totally free for your network of friends to participate in. If you’d like to get a whole lot of social media attention all at once—say, for the launch of a book, she said coyly—you set up your event, share your link, and when you hit the minimum number of supporters…BAM! It glitter-bombs the interwebs.
Okay, not literally. But if you get 100 people to agree to support your message, via Facebook, Twitter, and Tumblr, every single tweet and post is released on the day of your choosing, amplifying your message.
If you don’t hit the 100-mark, you get bupkes.
Mine was set up for me by the lovely folks at Book Partners in Crime, but it looks…
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