Thunderclap Campaigns – the basics

Thunderclap seems to be one of the new mass social media sensations. So what DOES it do?

From the Thunderclap Page.
‘What is Thunderclap?

Thunderclap is the first crowd-speaking platform that helps people be heard by saying something together.’

‘How does it work?

If you reach your supporter goal, Thunderclap will blast out a timed Twitter, Facebook, or Tumblr post from all your supporters, creating a wave of attention.’

So basically you set up your Thunderclap, be it for your book promotion, charity event or something else and for the ‘spark’ package it is free. This need 100 supporters within the designated time – after which it shares the promotion on the Twitter, Facebook and/or Tumblr sites of supporters.

It is, of course, up to the Thunderclapper him or herself to gain the support, and one thing I found with my first attempt – people are quite willing to share on twitter but don’t actually manage to click the Thunderclap link and follow the instructions. Although sharing the link IS useful it isn’t as useful as actually supporting! I’d say too pick a reasonable time period in which to promote.  Not all campaigns are successful, and not all will get the desired result. However it does appear to be a good way to reach new followers, especially via Twitter.

Supporters need to click on the  RED ‘Support with’ buttons – Facebook, Twitter, Tumblr and these will go grey when supported.  In the left hand image below the Facebook and Twitter buttons are grey, as I have supported using these but the Tumblr button remains unused.  There are also ‘Spread the Word’ icons – which can be clicked multiple times.

You’ll get an update via email every day and people can choose or not to receive emails on forthcoming campaigns.

Screenshot 2014-10-19 15.27.37

The wider reach and fancier promotions cost money but as a basic starting package free cannot be knocked;)

Here is the link to my current Thunderclap Campaign.

chronicles banner

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