After my recent post about Thunderclap, the crowd-speaking platform, I decided to interview author David Toft about his experiences.
Hi David, and thanks for joining us. How did you first discover Thunderclap?
The more I think about this question, the less sure I am about the answer. I think a writer friend contacted me asking for support for their campaign, but I honestly can’t remember.
Can you tell us about your promotions?
I’ve run three promotions. The first to generate interest in my current trilogy and linked to Amazon’s listing of book one.
I decided to visit my back catalogue for the second and chose Ishtal, a fantasy published by Wings ePress a couple of years ago. Again I linked to the book’s Amazon listing.
Back to the Kyklos Trilogy for campaign number three, and again linking to Amazon’s listing of book one, The Cycles Turn. It’s reached 140% support and is due to go ‘live’ in a couple of days. If it’s not too late you can add your support at http://thndr.it/1nzIjXj
What is involved? How much leg work did you have to do?
Thunderclap campaigns are amazingly easy to set up. If I can do it, anyone can. Getting those one hundred supporters is where the work comes in. It doesn’t sound a lot, but believe me it isn’t easy. I was on my own for all but the last few days of my first campaign and spent an awful lot of time that should have been writing time begging for support from facebook groups, on twitter and on Google+. If you’re thinking of setting up a campaign, join a mutual support group such as Thunderclap Campaigns, or Stormbuilders, on Facebook
Tell us about your successes? How have you benefited?
I think there’s a danger that running a successful campaign becomes an end in itself. All my campaigns have been successful in that they’ve all achieved the required support and gone live. My aim when I started was to boost book sales, and the first two campaigns failed to do that to any noticeable extent. Here’s hoping that number three is different.It’s all about exposure, people tell me, and yes Thunderclap campaigns have increased my exposure, particularly on Twitter, increasing my follower numbers and generating retweets and favourites.
Did you discover any pitfalls?
None, really, but remember that if you’re in a mutual support group, every Thunderclap campaign that you support will appear on your Facebook timeline. If you don’t want that timeline plastered with erotica, be selective.
Would you recommend Thunderclap?
I would, as a means of increasing your exposure, and it’s free which appeals to me as a Yorkshireman.
What promotional advice do you have for others looking to use such crowd-sharing features?
Join a mutual support group, but be a little selective, if you want to keep your Facebook timeline free of certain posts, support via Twitter only, you’ll get your support returned and keep your timeline clean.
If you choose Thunderclap, when you support another campaign click on the ‘tweet’ option. Doing this doubled my number of Twitter followers and gained me more retweets and favourited tweets than I’ve ever seen before.
Enjoy! It can be fun and you’ll make more friends.