As some of you know I not a big fan or marketing but books don’t sell themselves. In a market place where there are millions of books getting one’s novels seen is tricky.
So what marketing strategy works for me? Honestly I have no bloody idea. Recently I had Tales of Erana: The Warrior’s Curse on freebie for a few days – results were OK. Some downloads but not huge amounts. That said it is a short story and I didn’t promote it much. Whether those freebies will result in sales for the audio book or garner reviews is yet to be seen.
What I have found is author/character interviews help – at least initially and at least sometimes. Of course the difficulty there is finding them and keeping the content interesting. They also take away from writing time.
I tried a Thunderclap a couple of times last year with very mixed results so I’m going to do a couple more – one starting today to promote The Light Beyond the Storm Chronicles Book I and another when the audio is released.
I may also try one for Outside the Walls if I can sort the banner out. Thunderclaps are an interesting concept – the basic package is free to set up and only needs 100 supporters to go live. There are several Thunderclap groups on Facebook and they do require a lot of pushing. Is there a bump in sales during/after? I’ll let you know.
Anyway if you’d like to support my campaign here’s the link. All you need to do is click the link then support using the big red buttons (everyone likes pressing big red buttons! Or is that just me?) http://thndr.me/CSHXHu
I’m trying another Kindle Countdown for Stolen Tower – I tried one last year, again with mixed results. The
UK Kindle Countdown http://www.amazon.co.uk/Stolen-Tower-Light-Beyond-Chronicles-ebook/dp/B00U8A9044/
The original list price is £1.72 but it will be on offer for 99p until the 7th January.
There will also be a Countdown for the Amazon.com store starting 8am PST http://www.amazon.com/Stolen-Tower-Light-Beyond-Chronicles-ebook/dp/B00U8A9044/
I’ll let you know how they go.
When Book I is released on audio I may well do a blog tour or paid ad. I’m always looking for new ideas so any advice welcomed.