(C)A L Butcher
It never ceases to amaze me how people (often quite intelligent people) don’t bother to read things beyond what they want to see. Where I work (won’t mention the name) I’m forever yelling things like RTFM (read the f*cking manual) as no one has bothered to read past the first line of the email telling them what is needed, and more importantly how and when. And public wise – honestly – read the bloody info!
KDP-wise – check out the forums BEFORE you ask that question that has been asked a thousand times before. I’ve said it before READ THE FAQ. PLEASE. Years ago when I ventured on the Lulu forums as a noob I got totally roasted as I asked noobie questions and certain folks there really were NOT helpful. Anyway general the KDP folks are but it becomes very tedious with newbies asking the same questions as the person 30 seconds before.
Also if you want advice – then don’t fly off the handle if you’re given it and don’t like what you’re told. There are hundreds of threads asking about why books don’t sell, why the reports are ‘lying’, why the big bad Zon are diddling hardworking authors out of their money and mostly it’s bollocks. There are a number of active forum members who are happy to offer advice, point people towards the relevant FAQ area and try and help, but bitching to them as they’ve told you your book needs more work, or you haven’t registered your bank account etc, and getting snarky is likely to piss people off and remove said advice in the future.
So why isn’t your book selling? There are millions of books available on Kindle, and thousands more are uploaded every day. Why should anyone look at, or even find your book, or mine for that matter?
Promoting and marketing are not Amazon’s job – it’s yours. And it’s hard work, it takes time, patience and a certain degree of luck. There are tons of threads asking for advice on how to go about this. What works for one person might not work for another so there is a lot of trial and error. Here are some of the tactics I use and have used but there are plenty of others:
Author interviews. Get yourself on blogs and spotlights. There are hundreds if not thousands of blogs that will offer interviews, features and spotlights either free or at low cost. (This one for a start). Obviously, there is some effort in this – you have to search around to find suitable blogs – genre related is better but some people do offer to any genre. Ask the host what their following is – what you get – especially if you are expected to pay.
https://princessofthelight.wordpress.com/ – is a great promotional site. The hosters are friendly and although the author does have to pay, it’s worth the money. At roughly $11.50 a shot, it’s within the budget of newbies.
Get your own blog/website. Currently, we are working on a website to companion the blog and promote my books. It’s useful to have a website – especially if you have more than one book. You can pay, or try and make your own for low cost Try WordPress.com, Wix.com or squarespace.com. I think a blog of some sort is a must. For a start it allows you to network – and this is really important. Generally, indie authors are a supportive lot and will reciprocate. Also, a blog is a space for readers and followers to get to know you (ditto author interviews). It’s not just about the books. Some people say it takes time away from writing – well yes and no. It does take time away from stories but you are still writing, and honing skills. It makes you think about what to write, who your audience is, what is interesting, what isn’t. Of course, many bloggers use their space to share research or topics that interest them. I’m big on research and I think this also gives the reader some confidence that the author knows what they are talking about.
Facebook: It’s worth getting an author/book page on Facebook.
Here’s mine https://www.facebook.com/LightBeyondtheStorm
Recently I took a foundation diploma in social media marketing and one of the modules dealt with Facebook and ads. I haven’t used a paid ad there yet (I may next year) but there are plenty of free groups that allow promotion. Some people say FB isn’t a good platform – I disagree. I’ve bought books directly from FB promotions and I’ve made good friends and good contacts from FB.
Twitter: I wasn’t a fan of Twitter and held off getting an account for some while. Does it help? Yes, I think so. It’s a good platform to get the word out.
Why else might the book not be selling?
It’s crap. Of course ‘crap’ is a relative term but generally, I mean it’s badly formatted, badly written and well, bad. We’ve probably all seen them: those books in which the English language and grammar are distinctly lacking and a plot is absent or scraped from the internet. Now every author thinks their book is great, but it’s worth making sure it’s well written, formatted properly and (preferably) edited. Do you have a decent cover? A decent synopsis?
KDP don’t have a quality check – that’s your job as well, at least in part. Formatting guidelines can be found here: https://kdp.amazon.com/help?topicId=A12NQC9HQPI9CA
I find formatting for Kindle a lot easier than the other formats but with a decent knowledge of MSword it’s not that tricky. If you don’t have a good grasp you may be better to hire a formatter. (That might be a service on offer from us next year) or search the interweb for sites.
It’s worth remembering it takes time to build a following. Very few indie authors release a book and it’s a best seller in a week. It can take years.
There’s a particular poster on the KDP forum who tells newbies to write what sells. If you’re like me you can’t simply sit down and say ‘ah romance is hot this week – I’ll write a romance novel’. Well, I can but no one would want to read it. Besides what is popular changes. Tastes change.
It annoys me – substandard ‘popular’ trash uploaded quickly with no care for the reader. There’s a reason indies have a bad rep. Grr.
What I’m rambling about is basically – it takes time, patience and works to sell books. The writing is easy (sort of). Do the best you can with the resources you can spare.
KDP Support Contact https://kdp.amazon.com/contact-us
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